Define who the platform serves
Start with the audience, intended market, game types and commercial goal. A broad catalog may need strong search and curation, while another operation may prioritize campaigns, retention and support. List the visitor’s and internal team’s most frequent tasks. Use this map to choose a design that supports the journey, rather than deciding by color alone.
Design the desktop and mobile journey
Review game discovery, search, registration, help and the return to the catalog on real screens. Check whether mobile banners take too much room, menus hide important categories or buttons are hard to reach. Use screenshots as visual references, then document which components will be customized and which flows must be built. Validate on devices and connections representative of your audience.
Specify the contracted catalog
Define game types, desired providers, priority titles, featured placement rules and update frequency. Confirm distribution rights, language, market coverage and responsibility for outages. A screenshot is not a contracted catalog. Ask for a verifiable list and document the game count only after provider agreements and technical validation.
Map payments and administration
Describe deposits, withdrawals, event reconciliation and who handles discrepancies. Do the same for backoffice permissions, campaigns, users, reports and audit trails. For every integration, identify the provider, credentials, fees, limits, documentation and validation owner. These details are more useful for planning than a gateway logo in a presentation.
Plan deployment and acceptance
Divide the project into discovery, prototyping, integration, testing, validation and release. Agree on deliverables and acceptance criteria for each stage, such as relevant search results or a transaction with the correct panel status. Include migration where needed, monitoring, backups, support and rollback procedures. Timeline and cost depend on this scope.
Record responsibilities and boundaries
Distinguish technology, operation and third-party obligations. The proposal should identify included modules, hosting and maintenance owners, data export options and what happens when a provider changes its terms. It must also state exclusions. Supplying a platform does not grant authorization to operate betting or another regulated activity.